What is Trending in Promotional Products for 2019?
Jan 10, 2019
Whether it’s an item color, fabric pattern, material or an innovative function, product trends represent something new – and nothing captures our attention like something new. Here are the trends that are shaping promotional products in the new year:
Using the same data and forecasts retailers do to project what’s next, we’re the happy to bring you products that reflect this year’s biggest trends.
Here are the trends shaping ideas that you can put to work promoting and building your brand:
Trend 1: The Power of Popular Retail Brands
When you choose a gift from a brand with a known reputation for quality construction, you're getting more than simply a well-built backpack. Choosing to give your sales team or clients Thule bags as an annual appreciation gift, builds your credibility as an employer and a customer resource. Your recipients will, most likely, enjoy the gift even more because you went with a name brand with a higher perceived value.
Trend 2: Smart Home Technology
Wifi smart home accessories, those devices that turn your phone into a remote control for your lighting, appliances and speakers, are among the hottest tech products on the market right now. Their surging retail popularity makes them prime real estate for promoting brands. A recent Adobe Analytics survey reported that 70% of respondents said they use their smart speakers to ask for music and 71% of respondents said they interact with their smart speaker device every day. This trend is definitely too big to ignore.
Trend 3: Wireless Charging Accessories
Many more people are powering up their devices without plugging in to an electrical outlet. Now that all the major phone manufacturers are integrating wireless charging, you no longer need different cables for different phones. Why should your brand pay close attention to this new technology? Wireless charging is growing fast. The global wireless charging market is expected to reach $37.2 billion by 2022, representing growth of 44.7% from 2016 (Allied Market Research). Any promotional item that powers or connects them to their tech gear is a must for your brand arsenal.
Trend 4: Sparkle and Shine
From bags and tech to fitness and accessories, reflective and shiny materials add an eye-catching glimmer that really showcases a brand. Products like sequined totes and iridescent mugs and tumblers are giving brands a terrific opportunity to make a bold statement. Be bold and brand out from the crowd
In this new year make your brand different and get noticed by being on trend with what's hot and useful in retail instead of tired, worn out and boring swag and promotional gear.